Logos. Wordmarks. Product names. Icons. Fonts. Colours. Language and tone. What do these elements have in common? They comprise your corporate brand.
Premium Incentives. Clothing. Website. Corporate stationery. Email signatures. What do these elements have in common? They all represent your branding.
Your brand is, in essence, your values, your mission, and your vision for your company…no matter how big or small. Presenting a consistent face to your prospects will help them remember who you are. It can also help drive loyalty and establish credibility.