Knowing what you do, why you do it, and who should care, seems easy enough. But often times boiling down your message to that elusive “elevator pitch” leaves many executives and entrepreneurs scratching their heads. My approach will help you identify your key messages, define your target market, and examine the competitive landscape. The result is succinct, targeted, relevant messaging that can be used in all forms of content.
Once you have your messaging defined, you have a template from which to craft content such as: website content, datasheets, presentations, campaigns, webinars, podcasts, etc. Having content that can be repurposed will stretch your marketing dollars and provide the foundation for a strong lead nurturing program.
The content is developed to support your objectives, while factoring things such as budget and resources.